Digital Marketing Manager (Cape Town / Hybrid)

Expertise - Marketing
Minimum Qualification - Relevant Certification

Our client is seeking an experienced Digital Marketing Manager to become a part of their team. This role involves overseeing the strategic positioning and promotion of the company’s brand. 

You will play a pivotal role in developing and executing the company’s digital marketing strategies, managing the digital marketing team, and ensuring the successful implementation of campaigns that drive brand awareness, engagement, lead generation and customer retention. The successful candidate must be a strategic thinker with a deep understanding of digital marketing trends, data-driven decision-making, and a track record of delivering measurable results.


The Role 

Core responsibilities will include but are not limited to the following:

  • Developing and managing marketing strategies and campaigns in line with the product’s strategic objective
  • Collaborating with cross-functional teams to ensure integration with the full product and go-to-market life cycle
  • Identifying relevant events and partnerships for Byte Orbit and Byte Orbit Ventures’ brands
  • Overseeing the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement
  • Ensuring that SEO best-practices are implemented and maintained on websites and blog posts
  • Together with the Digital Marketing Coordinator, plan and execute paid advertising campaigns (PPC) across platforms such as Google Ads, social media platforms, and other relevant channels
  • Copywriting and managing content to maintain a strong brand voice and to ensure content aligns with the company’s values, tone and brand guidelines
  • Overseeing content calendar management and ensuring all content pillars are aligned with the strategic objective
  • Supervising the creation of high-quality and engaging content for various digital channels, including websites, social media, blogs and newsletters
  • Conducting PR activities, including writing articles, arranging interviews and organising events
  • Proofreading and copyediting internal and external projects and comms 
  • Assisting with UX copywriting
  • Managing relationships with external vendors such as marketing agencies, suppliers, printers and any other relevant parties
  • Guiding the Digital Marketing Coordinator in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
  • Monitoring the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
  • Overseeing the monthly and quarterly compilation and presentation of reports
  • Managing and mentoring a team of digital marketing professionals, fostering their growth and performance
  • Conducting monthly check-ins to ensure the team remains engaged, motivated and high performing
  • Ensuring that roles and responsibilities are up to date as and when the business needs change
  • Participating in the recruitment process to ensure the attraction and retention of the best talent


Qualifications and Experience

  • 5 to 8 years’ experience in a relevant marketing role (digital marketing preferred)
  • Team leadership experience
  • Experience developing and implementing successful digital campaigns 
  • Relevant degree in marketing and experience working for a tech or digital product company would be advantageous


Skills Required

  • Self-starter and able to work autonomously
  • Inspired creative
  • Collaborative team player
  • High emotional intelligence
  • Critical thinker and natural problem solver
  • Organised and able to work under pressure
  • Multi-skilled with varied experience in digital marketing
  • Strong written and verbal communication skills
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