ServeSA Trading (Pty) Ltd was founded in 2007 by Charles Pritchard. Its initial focus was on the provision of information technology staffing services to corporate South Africa. The offering has since expanded to include specialist placements, training and procurement services, with the investment goal of uplifting South Africans that are most in need of help. By virtue of being fully owned by a not-for-profit charity, all of ServeSA’s proceeds are used to help to build a better South Africa.
Management
Charles Pritchard
Non-Executive Director
Charles received his BSc (Eng) degree and PhD from the University of the Witwatersrand, where he also spent nine years as a senior lecturer. While lecturing at the university, he founded the Entelect Group of Companies, followed by ServeSA a few years later. Charles is passionate about bringing people closer to Jesus Christ and uplifting the poor and marginalised in South Africa. One of his objectives is to help charity-owned businesses like ServeSA on a pro bono basis. Charles is the Non-Executive Chairman of the Entelect Group of Companies and also oversees the
Alpha and Omega Foundation.
Fatima Capelinha-O'Keefe
General Manager
Fatima holds a BBA degree in Business Management and Communications from the University of South Africa. She started her career in retail and later moved into procurement, dealing with large corporate entities and retailers, which included sourcing products specific to their needs from international factories. Fatima joined ServeSA in 2022 because of her desire to support the company’s vision to help and uplift South Africans in need. Her current portfolio is to oversee all operational aspects of ServeSA’s business and charitable initiatives.